A SWiiFT Explanation of Data
We see a world that allows direct relationships between our clients and their communities, based on consent with every interaction.
We see a way to leverage the power of evolving datasets to facilitate communities that give a voice to fans and power to the brands and creators they love.
We see the opportunity for brands to access richer insights into their customers, allowing them to spend less on marketing and earn more on new revenue streams. The current models are broken: static, expensive, uninformative.
We’re building a new one: evolving data that costs less and means more.
THIRD-PARTY DATA
This is the info you get from Meta, Google, Nielsen and other platforms. The platforms collect the data and synthesise into the insights they want to share. Levels of consent and accuracy are hard to verify and your brand will generally have to pay for specific data.
FIRST-PARTY DATA
First-party data comes from user interaction with your own websites, systems and software, and includes demographic info, purchase history and more. Because they’re your systems, your brand’s first-party data is easier to verify - across both accuracy and consent. It can be incredibly useful - but it doesn’t really give you the whole picture. (FYI: second-party data is just first-party data, shared between trusted partners.)
Learn more about first-party data >
ZERO-PARTY DATA
Zero-party data is information shared by your users intentionally and directly. Ask a question and get a real answer. This includes each user’s specific preferences, purchase intentions, personalisation data and more. It’s consensual, it’s accurate and it’s individual.
Learn more about zero-party data >
EVOLVING DATA
SWiiFT evolves third-party and first-party data into zero-party data through targeted campaigns built around a brand’s omnichannel presence, creating an unmediated relationship between users and brands. SWiiFT uses this direct relationship with each individual user to create moments tailored to each user’s preference, maximising engagement and revenue - and further evolving data.
Learn more about evolving-party data >
SWiiFT respectfully acknowledges the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations on whose Traditional Lands we work - and the Traditional Owners of the lands on which our projects are sited. We pay our respects to Elders, past and present, and recognise the myriad, ongoing ways that First Nations people care for and shape Country across generations.
The world-first evolving data ecosystem.
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