Omni Data
In store, at events, online - SWiiFT is always connected, capturing valuable voluntary data from your customers where they live, work, play and spend.
In store, at events, online - SWiiFT is always connected, capturing valuable voluntary data from your customers where they live, work, play and spend.
Omnichannel integration transforms third-party engagement into first-party data with consent, growing zero-party data. Every marketing channel contributes to an evolving dataset that you control. Every touchpoint becomes a doorway with opt-in at every stage. Every interaction becomes a moment to recruit more customers. One click, they’re in - wherever they are.
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Customers interact with brands across many touchpoints. The challenge is not creating more channels, it’s connecting them into one seamless journey. SWiiFT enables a range of different channels to lead users into one unified entry point, ensuring a consistent experience and a single source of data.
In-Store – Retail Counter
From Physical Purchase to Digital Connection
At the retail counter, customers are invited to engage through:
- Digital receipts
- QR codes at checkout
- Staff-initiated prompts
A simple scan or click instantly brings the customer into the digital journey, turning an offline purchase into a connected experience.
In-Store
Retail Counter
Onboarding
Online Store – Mobile Checkout
Seamless Entry at the Moment of Purchase
During mobile checkout, users receive:
- An instant digital confirmation
- A one-click invitation via email or SMS
There is no additional registration step. The entry happens naturally, right after purchase — where intent is highest.
Online Store
Mobile Checkout
Onboarding
In-Stadium – Kiosk Prompt
Engagement at the Peak of Excitement
At stadium kiosks, fans are prompted to join through:
- On-screen QR codes
- Touch-enabled kiosk interactions
Whether claiming rewards or joining a campaign, the entry point is fast, intuitive, and designed for high-traffic environments.
In-Stadium
Kiosk Prompt
Onboarding
Broadcast TV – Smart TV Clicks
From Passive Viewing to Active Participation
On Smart TVs, viewers can:
- Click directly on interactive TV prompts
- Scan on-screen QR codes using mobile devices
This transforms broadcast content into an interactive experience, allowing audiences to engage without leaving their screen.
Broadcast TV
Smart TV Click
Onboarding
Billboard – Street QR Scan
Turning Attention into Action
Outdoor billboards act as digital gateways:
- QR codes invite users to scan instantly
- No app download or signup required
A single scan connects street-level attention to a digital experience in seconds.
Billboard
Street QR Scan
Onboarding
One Entry Point. One Experience. One Data Layer.
Regardless of where the journey starts — in-store, online, at events, on TV, or on the street — every interaction leads to:
- The same confirmation flow
- The same user profile
- The same unified data layer
Different channels.
Same experience.
One connected ecosystem.
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SWiiFT respectfully acknowledges the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations on whose Traditional Lands we work - and the Traditional Owners of the lands on which our projects are sited. We pay our respects to Elders, past and present, and recognise the myriad, ongoing ways that First Nations people care for and shape Country across generations.
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