The world’s first evolving data ecosystem.
We create direct, owned relationships between brands and their fans - all powered by evolving data.
- Who we are
SWiiFT is an evolving data platform, built to offer a centralised solution to fragmented customer data and loyalty engagement. A Melbourne-based organisation with a global footprint, we empower brands and talent to build direct relationships with their audience through evolving data.
Unifying data from disparate sources across sales and transactions, direct communication and marketing omni channels from socials to in-person events, SWiiFT connects with your customers where they live, work, play and spend to save on costs and uncover new revenue sources, whilst creating true value and brand loyalty.
SWiiFT acts as a conversion engine, transforming customers into members, browsers into buyers. Compelling experiences are the key recruitment lever for opt-in, ensuring fully consent-based onboarding that evolves zero-party data about customers, down to the individual.
“I’m proud to lead a team that’s developed a world-first evolving data ecosystem.”
Ivan Gomez
Founder/CEO
- Our Vision
We see a world that allows direct relationships between our clients and their communities, based on consent with every interaction.
We see a way to leverage the power of evolving datasets to facilitate communities that give a voice to fans and power to the brands and creators they love.
We see the opportunity for brands to access richer insights into their customers, allowing them to spend less on marketing and earn more on new revenue streams. The current models are broken: static, expensive, uninformative.
We’re building a new one: evolving data that costs less and means more.
- ZPEi™ Data
ZPEI is our proprietary ecosystem that unifies fragmented data into one evolving intelligence layer.
Currently, a brand’s customer data is spread across a range of sources, from third-party data purchased from social media and CRM platforms, to second-party data from partners such as stockists and marketers, to first-party data - direct from POS and sales platforms and owned databases, such as EDM and loyalty.
ZPEi unifies these data streams into a single place of truth that belongs to your brand, continually evolving your data from third-party data with limited application into zero-party data - consensual, highly specific information, direct from customers - with rich, actionable insights that create and sustain loyalty.
Over time, as your data evolves and your community grows, SWiiFT helps your brand leverage loyalty to uncover new revenue opportunities and spend less on customer acquisition.
- Core Values
Humanising Tech
We make software that facilitates moments and experiences. A spark of joy. A moment of excitement. An unforgettable memory.
Community Focused
We believe in building communities based on authentic, direct connections and shared passions, where communities are rewarded, not third-party platforms.
Innovation-Led
We transform the expected into the unexpected, working with emerging tech to implement new, easier and better ways to achieve your goals.
Real Impact
We're a growth enabler - your success is our success. Everything we do is designed to achieve real, measurable impact.
- Infrastructure & Compliance
Proven Frameworks – Enabled by audited & certified tools and 24/7 operations.
Secure by Design – Automated guardrails and resilient AWS cloud architecture.
Data & Access Protected – Encryption, least privilege, and identity controls at every layer
Designed to Scale - Built to handle zero to millions of users, avoiding attacks like denial of service.
ISO 27001 Aligned – App built and operated under the world’s leading security standard.
Evolving data.
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Solutions
Sales & Transaction Data
Your Owned Data
Omnichannel Marketing Data
Loyalty & Memberships
Services
SWiiFT respectfully acknowledges the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations on whose Traditional Lands we work - and the Traditional Owners of the lands on which our projects are sited. We pay our respects to Elders, past and present, and recognise the myriad, ongoing ways that First Nations people care for and shape Country across generations.
The world-first evolving data ecosystem.
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