Evolving Data
Our software unified consent-verified evolving data, built to scale with patent-pending technology.
Our Vision
We see a world that allows direct relationships between our clients and their communities, based on consent with every interaction.
We see a way to leverage the power of evolving datasets to facilitate communities that give a voice to fans and power to the brands and creators they love.
We see the opportunity for brands to access richer insights into their customers, allowing them to spend less on marketing and earn more on new revenue streams. The current models are broken: static, expensive, uninformative.
We’re building a new one: evolving data that costs less and means more.
ZPEi™ Data
ZPEi™ is our proprietary ecosystem that unifies fragmented data into one evolving intelligence layer.
Currently, a brand’s customer data is spread across a range of sources, from third-party data purchased from social media and CRM platforms, to second-party data from partners such as stockists and marketers, to first-party data - direct from POS and sales platforms and owned databases, such as EDM and loyalty.
ZPEi™ unifies these data streams into a single place of truth that belongs to your brand, continually evolving your data from third-party data with limited application into zero-party data - consensual, highly specific information, direct from customers - with rich, actionable insights that create and sustain loyalty.
Over time, as your data evolves and your community grows, SWiiFT helps your brand leverage loyalty to uncover new revenue opportunities and spend less on customer acquisition.
Infrastructure & Compliance
Proven Frameworks – Enabled by audited & certified tools and 24/7 operations.
Secure by Design – Automated guardrails and resilient AWS cloud architecture.
Data & Access Protected – Encryption, least privilege, and identity controls at every layer
Designed to Scale - Built to handle zero to millions of users, avoiding attacks like denial of service.
ISO 27001 Aligned – App built and operated under the world’s leading security standard.
Unify. Evolve. Connect.
SWiiFT respectfully acknowledges the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations on whose Traditional Lands we work - and the Traditional Owners of the lands on which our projects are sited. We pay our respects to Elders, past and present, and recognise the myriad, ongoing ways that First Nations people care for and shape Country across generations.
The world-first evolving data ecosystem.
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