One Campaign,
Three Ways:
Enter.
The SWiiFT Studio Enter campaign format has been designed to capture attention, drive participation, and reward your audience with meaningful experiences.
Unlike traditional promotions that rely on passive engagement, Enter campaigns invite your audience to actively participate. This can be as simple as entering a draw or unlocking additional prizes through an interaction.
Here are three Enter campaign formats you can deploy with SWiiFT STudio - all with unique advantages, depending on your marketing objective.
Each ENTER campaign format serves a different strategic purpose:
Campaign Type
Best For
Experience Style
Awareness and reach
Simple
Engagement and immediate value
Reward-driven
Brand storytelling and interaction
Experiential
With SWiiFT Studio, these campaigns are not standalone promotions. They are entry points into an owned membership ecosystem, allowing brands to build lasting relationships with their audience beyond a single campaign.
- Traditional Prize Draw
This is the classic promotion structure most audiences already understand. Users enter a campaign for the chance to win a single high-value prize.
It is ideal for generating large-scale awareness and lead capture while keeping the experience straightforward and frictionless.
How it works :
- A user taps the campaign link
- They enter their details and join the campaign
- Each entry goes into the draw
- One winner is selected at the end of the campaign period
Best used for :
- Launch announcements
- Brand awareness campaigns
- Ticket giveaways
- Event promotions
Example:
Enter to win a VIP dining experience for two.
- Grand Prize + Instant Win
This format combines a major headline prize with instant rewards that users can unlock immediately after entering.
The instant reward is typically embedded inside the entered asset call-to-action and can include offers, perks, or secondary prizes.
This structure increases participation because users receive immediate value, even if they don't win the grand prize.
How it works :
- A user enters the campaign
- They are automatically placed in the grand prize draw
- After entering, they unlock an instant reward
- The instant reward may include:
- A discount
- A redeemable perk
- A surprise prize
Best used for :
- Retail campaigns
- Hospitality activations
- Product launches
- Driving in-store visits
Example:
Enter to win a luxury weekend getaway.
After entering, unlock a complimentary cocktail on your next visit.
- Vault Unlock – Entry Campaign
This structure introduces a submission layer that serves as a gateway to the Enter campaign. Users upload content, including receipts, proof of purchase, tickets, proof of attendance, photos and/or videos to enter the campaign.
It creates anticipation and adds a gamified moment that makes the experience feel more interactive.
How it works :
- A user taps the campaign link
- They upload a receipt, photo or video.
- Once their upload has been received, it acts as their entry into the campaign.
Best used for :
- Premium brand activations
- Event-based campaigns
- Community engagement
- Experiential marketing
- Turning members into content creators
Example:
Upload a photo of you, early at the venue, waiting for doors to open to the vault for your chance to win backstage passes.
SWiiFT Studio respectfully acknowledges the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations on whose Traditional Lands we work - and the Traditional Owners of the lands on which our projects are sited. We pay our respects to Elders, past and present, and recognise the myriad, ongoing ways that First Nations people care for and shape Country across generations.
A Platform That Connects Sales, Marketing & Loyalty.
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