Zero-Party Data
Source: Direct communications, product preferences, customisable profile preferences
Relationship between brand and customer: DirectConsent: VerifiableQuality: Highly individual and accurate Exclusive to your brand: Yes
Examples: Favourite brands, interests, future plans, location tracking.
Use: Targeted sales, direct relationships, hyper-accurate market and product research. Zero-party data is more powerful than first-party data because it’s volunteered with enthusiasm and hyper-specific. Your customers, members and fans offer your brand zero-party data because they know sharing that information will benefit them - communications that offer them products and experiences they want, new products, services or locations and even prizes and rewards. For your brand, this data is invaluable - the cycle of zero-party data nourishes a direct relationship that takes the guesswork out of your brand strategy. Interested in evolving zero-party data? Request access to SWiiFT today.
Request access
Zero-Party Data
Source: Direct communications, product preferences, customisable profile preferences
Relationship between brand and customer: DirectConsent: VerifiableQuality: Highly individual and accurate Exclusive to your brand: Yes
Examples: Favourite brands, interests, future plans, location tracking.
Use: Targeted sales, direct relationships, hyper-accurate market and product research. Zero-party data is more powerful than first-party data because it’s volunteered with enthusiasm and hyper-specific. Your customers, members and fans offer your brand zero-party data because they know sharing that information will benefit them - communications that offer them products and experiences they want, new products, services or locations and even prizes and rewards. For your brand, this data is invaluable - the cycle of zero-party data nourishes a direct relationship that takes the guesswork out of your brand strategy. Interested in evolving zero-party data? Request access to SWiiFT today.
Request access
Zero-Party Data
Source: Direct communications, product preferences, customisable profile preferences
Relationship between brand and customer: DirectConsent: VerifiableQuality: Highly individual and accurate Exclusive to your brand: Yes
Examples: Favourite brands, interests, future plans, location tracking.
Use: Targeted sales, direct relationships, hyper-accurate market and product research. Zero-party data is more powerful than first-party data because it’s volunteered with enthusiasm and hyper-specific. Your customers, members and fans offer your brand zero-party data because they know sharing that information will benefit them - communications that offer them products and experiences they want, new products, services or locations and even prizes and rewards. For your brand, this data is invaluable - the cycle of zero-party data nourishes a direct relationship that takes the guesswork out of your brand strategy. Interested in evolving zero-party data? Request access to SWiiFT today.
Request access