Source: Socials platforms, data marketplaces.

Relationship between brand and customer: Indirect

Consent: Unknown

Quality: Aggregate & broad, accuracy unknown

Exclusive to your brand: No

Examples: Demographic details: age, location, income brackets; social media interactions, broader internet behaviours.

Use: The very first step in targeting a demographic.

SWiiFT uses third-party data as the first point in evolving your brand data, an onboarding point and way of segmenting initially, through your omnichannel presence. Whilst a lot of other data strategy classifies social media platforms as second-party data - at SWiiFT, we disagree. We believe that the quality and practical application of data from social media - as well as the ways in which people consent to data collection put it firmly in third-party territory. SWiiFT allows your brand to gain control of your data.

Interested in evolving your third-party data? Request access to SWiiFT today.