Source: Brand website and in-person locations (stores, events, etc), sales - both online and instore, EDM engagement, customer feedback.

Relationship between brand and customer: Direct

Consent: Verifiable

Quality: Individual and accurate

Exclusive to your brand: Yes

Examples: Contact details, purchase history, direct website engagement, EDM click-throughs, customer behaviours on location.

Use: Segmenting your audience to gather specific insights - or target specific demographics.

First-party data is easy to collect and extremely powerful. Because your brand has collected it directly, you can verify both accuracy and consent practices. However, this data is generally collected as part of a necessary process, such as a purchase. It’s personalised but it’s not really personal. Your brand can look at an individual customer’s first-party data and get an outline of that person. SWiiFT immediately targets first-party data from the first interaction with your community, our strategies are designed to evolve third-party data from socia media and other less personalised platforms into first-party data and beyond, creating valuable, actionable insights for your brand.

Interested in growing your first-party data? Request access to SWiiFT today.